Build brand awareness

Marketing with Pinterest helps you influence decisions earlier than you would on any other platform. You can reach people as they’re starting to plan big moments and everyday events, and before they’ve decided just what brand is right for them.

Pinterest offers effective marketing solutions for your next product launch and ensuring people know about your brand, business or campaign.

Promoted Video Pins are a strong option when you want to grab Pinners’ attention and delight them with sight, sound and motion.

  Increase awareness
Creative format Promoted Video or Promoted Pins
Bid type CPM or Reserve CPM




Brand or Product awareness

Reach and frequency


Brand lift study

Audience verification


Chart awareness – Pinterest
Success stories


96% increased awareness


25% increase in purchase intent

Ready to launch your next awareness campaign with Pinterest?
Visit Ads Manager