Boost results with ads
Grow your business across the funnel, from expanded awareness to increased sales.
Engaging for them.
Effective for you.
People use Pinterest to find new brands and ideas, so ads are actually useful.1 Reach your audience all across the consumer journey, whether they’re browsing, searching or ready to act.
One platform for all your goals
Eye-catching, flexible formats
Unlock new ways to tell your story and showcase products. Our formats work for all kinds of assets and all kinds of goals.
Show multiple images in a single ad to showcase different products, highlight specific features or tell a story in chapters.
Curate a mix of images and video in the same ad unit to help people explore and shop more from your brand.
Show ideas in action with immersive multimedia assets, then encourage people to take next steps.
Grab attention with a single image that represents your brand or products. A simple but effective option.
Get maximum impact with premium takeover video placements in the most highly trafficked parts of Pinterest.
Increase engagement through interactive content that provides quiz-takers with personalised results.
This interactive format can hold multiple cards and links, making it easy for shoppers to go from discovery to action.
Use motion to pique interest and build deeper engagement. You can choose from standard or max-width formats.
Total control, from start to finish
Use our targeting suite to find new customers or upload customer lists for retargeting campaigns. You can also layer on strategies such as keywords or interests.
You have control over spend and bids, every step of the way. Set up an initial budget or bid, plus ad duration and frequencies. You can adjust as needed while your ads are running.
Our solutions include self-service analytics, custom studies and cross-channel solutions. Use Pinterest’s native tools or work with an approved third-party partner.
Brand Spotlight: Sweaty Betty
Sweaty Betty wanted to reach Pinterest’s high-intent audience at scale. By running a full-funnel campaign and adding direct links to their Shopping ads, they seamlessly took shoppers from discovery to action. The results? A supercharge in conversions and ROAS.
Resources to guide you
We’re building a more positive experience for both consumers and brands. Read our Brand Safety Guidelines for more.
See our recommendations for best-in-class ads and inspiring organic content.
Our free learning platform offers courses, webinars and certifications to help you run successful campaigns on Pinterest and stand out in your industry.
Start advertising on Pinterest
Frequently asked questions
People come to Pinterest to find ideas to try and buy—and that includes ideas from brands. Ads help to get your content in front of the right people at the right time.
With Pinterest Ads, you have complete control over how much you want to spend. You can also choose to set your own bids or let our automatic bidding tools do it for you.
You should choose an ad format based on your goals. For more information, take a look at our online ad format class.
Pinterest doesn’t pay directly for content, but you can use Pinterest ads to make money with objectives such as customer acquisition, conversions and sales. If you’re a creator, there are also programmes to help support you in other ways. To learn more about creator opportunities, please visit our dedicated resource page.
Pinterest Ads are available for any business, large or small. No matter what your goals are, we can help you to achieve them. Learn more with our small business guide.
If you’re looking for simpler options, we’ve got those too. You can promote a single Pin from the app or desktop versions of Pinterest. You can also use our automated tools to set up campaigns with help from Pinterest recommendations.
Learn the ins and outs of creating, managing and reporting with our Ads Manager guide.