VIVAIA
Shopping and conversion ads help VIVAIA walk into new territories, driving a boost in returns for the APAC and MENA markets.
Goal
For a shoe brand to truly fit, comfort needs to extend beyond the foot. VIVAIA understood this deeply—their eco-friendly footwear had to meet customers wherever they were in the world, not just where they'd already established a presence.
The premium sustainable shoemaker wanted to walk the line between growth and integrity. They needed a platform that could help them stride into Japan, Malaysia, Singapore and beyond, while keeping their soul—sustainability, quality and style. The task was to connect with diverse shoppers who were ready to discover something new.
Strategy
VIVAIA chose Pinterest because it stands at the intersection of search, social media and commerce. Exactly where you'd want to showcase sustainable shoes to folks already dreaming about their next pair.
As their physical stores popped up from the US to Japan, Malaysia, and Singapore, Pinterest ad availability in these markets opened a new door. Shoppers could now discover online, then buy on the site or in-store.
VIVAIA cast a wide net for shoppers aged 25-64, speaking their language—literally. With localized content across regions, the brand played with both conversion and shopping ads. Some creatives went straight for the sale. Others took time to educate on sustainable materials. They kept testing, learning, improving.
One key was to let the product take the stage in creative. Ads showed close-ups on stretchy green knits, then pulled back to show the same shoes styled in real life. "Pain-free steps" and "extra-wide comfort" callouts made benefits clear. And direct links made sure interested shoppers were just one click away from checkout.
Smart targeting drove it all. VIVAIA's team mixed Pinterest interest categories with their own audience segments, then fine-tuned constantly based on what the data revealed.
“
It's great to see Pinterest expanding into new markets to meet the needs of both advertisers and clients, allowing us to deliver brand value to more customers and achieve the best results. We’re looking forward to exploring more possibilities with Pinterest.”
Gloria Yan
Marketing & Business Development, VIVAIA
Results
Across APAC and MENA, VIVAIA found something rare: expansion that actually costs less. Their cost per click plunged 41% compared to campaigns in other markets.1 New territory, better efficiency.
People noticed. Outbound clicks jumped 38% as shoppers across these regions discovered VIVAIA's sustainable styles and clicked through to learn more.1
And they did more than look. A 12.4x return on ad spend shows how Pinterest connected VIVAIA with people ready to buy, not just browse.1 In markets where their physical presence was just taking root, their digital footprint was already making strides.
41%
Drop in cost per click compared to other markets¹
38%
Increase in outbound click volume¹
12.4x
Return on ad spend in new markets¹
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