The Container Store
How The Container Store optimized ads with AI
With AI-powered Pinterest Performance+ creative, The Container Store used automation to generate glammed up ads. The impact? Engagement up!
Goal
The Container Store loves a smart solution: one that makes life easier, spruces up the place and improves the way things work. Just like the home organization products they sell.
The Container Store was looking to bring more shoppers to their site, without a creative overhaul. They worked with Pinterest to find the best way to drive engagement on a platform with 1.2 billion annual searches about home decor.1
Strategy
Impressed by beta results for Performance+ creative ad optimization that showed 11% higher clickthrough rates and 14% higher outbound clicks on average2, the team was eager to test the feature themselves.
Pinterest Performance+ combines the latest AI and automation features to simplify the process of building campaigns while helping to maximize results. The Container Store used the new tool to automatically produce Shopping, Carousel and Collections ads at scale that pulled from their extensive product catalog. This process uses AI to help connect the right products to the right person.
“
Here at The Container Store, we value creative that inspires and drives action. Testing Performance+ was a seamless and easy add to our strategy that allowed for automation while continuing to inspire action in our Pinterest ads.”
Sydney Hamilton
Senior Director of Paid Media and PR, The Container Store
Results
Performance+ creative helped The Container Store achieve better results without creative investment. The team saw 33% more clickthroughs, and a 22% higher clickthrough rate, from the automatically generated ads compared to Shopping ads made without Performance+.3
+22%
higher clickthrough rate from automatically created formats compared to Shopping ads alone3
+33%
more clickthroughs from automatically created formats compared to Shopping ads alone3
Resources
Pinterest Performance+
The automation and AI-powered features of Pinterest Performance+ make it easier to build goal-based campaigns that can enhance creative, maximize ad impressions and improve performance.
Pinterest Catalogs
Catalogs can help brands get a lot of ads up and running fast, and implement shopping on Pinterest.