Adding conversion-optimised shopping ads to their always-on approach drove a nearly 400% increase in return on ad spend for Noel Leeming.1
One of NZ’s largest consumer electronics retailer Noel Leeming, keeping customers in the know about the next big thing in electronics is one of their top priorities. To get customers excited for all their new tech gadgets, they need to showcase them in an engaging way.
That’s why they turned to Pinterest shopping ads. A spike in searches like “outdoor kitchen design” and “house layouts” showed that Pinners in New Zealand were on the hunt for home ideas. Noel Leeming saw this as an opportunity to show how their electronic products can be a part of Pinner’s home environment.
Noel Leeming had already been using Pinterest to grow awareness of their product ranges. Now, they wanted to focus on boosting conversions.
They implemented shopping ads and adapted their creative to fit New Zealand's home search trend. They showcased their high tech products in different lifestyle scenarios so Pinners could visualise how they would fit into their lives.
Noel Leeming also ran a conversion campaign that helped them optimise their ads for conversions using an advanced bidding model.
“The Pinterest team really understands our business and what we want to achieve—they push us to make changes and test things out—and this is helping to drive continuous performance.”
Blaine Hudson, Performance Marketing Lead, Noel Leeming
High tech, higher results
Adding conversion-optimised shopping ads proved to be a major upgrade to Noel Leeming’s always on-approach. Their cost per action (CTA) dropped 78% and their return on ad spend (ROAS) skyrocketed by almost 400%.1
As a result of this success, Noel Leeming plans to maintain a constant presence on Pinterest.
Tips for your next campaign
Try these Pinterest best practices to get more out of your ads:
Use lifestyle imagery in your ads and showcase product features in context. That way Pinners can visualise themselves using your products.
Pinners are constantly looking for inspiration. Have an always-on presence, rather than bits and pieces here and there.