DUNK
Pinterest Insights helped DUNK drive a 5.5x return on ad spend for their e-commerce client.1
DUNK are a team of digital marketing experts. They take pride in helping their clients succeed with scroll-stopping digital strategies. When their fashion clients—boho fashion brand Arizonia Rose and swimsuit brand Bydee—needed to launch a summer campaign, they knew Pinterest was the way to go.
Shoppers on Pinterest start early. Call it wishful thinking or manifesting, but they love to plan ahead. For brands, all that planning pays off. Pinterest shoppers spend and buy more, more often. DUNK saw this as an opportunity to help Arizonia Rose and Bydee get ahead of their competitors.
5.5x
return on ad spend for swimsuit brand Bydee.1
4x
return on ad spend for fashion brand Arizonia Rose.1
Putting together a fashionable campaign
Searches for summer outfits jumped by 40% from June to July—Pinners were already planning their outfits for the next season.2 Dunk used this insight to launch their client’s summer campaigns. The kick? They did it in the middle of winter.
In July 2021, they ran shopping ads and conversion campaigns for Arizonia Rose, and a conversion campaign for Bydee. Shopping ads allowed them to include details like price and availability in their Pins. Conversion campaigns optimised their ads for conversion through an advanced bidding model.
Throughout the campaigns, Pinterest kept them updated on the latest high volume search trends, allowing them to update their ad creative based on the seasonal keywords people were searching for.
Results and next steps
Arizonia Rose’s campaigns achieved a 4x increase in return on ad spend. Not to be outdone, Bydee’s campaigns delivered a 5.5x increase in return on ad spend, while CPA dropped by 44% in comparison to the previous month.1
DUNK continues to use Pinterest to deliver innovative solutions and excellent results for their e-commerce clients.
“
Pinterest helps us drive awareness and consideration for our clients. They provide a great range of targeting that aligns with our client's audience.”
Cormac Gray,
DUNK Founder & Director
Tips for your next campaign
Try these Pinterest best practices to get more out of your ads.
Get ahead of your competitors and start advertising earlier. Pinterest shoppers start early, so don’t wait for seasonal moments to start talking to your audience.
Align your creative to current Pinterest Trends. Reach your audience with exclusive insights you won’t get anywhere else.
Remember that Pinners are planners and they love shopping. They might take a minute to make a decision, but when they do, they spend and buy more.