Scare up spooky seasonal success
October 8, 2025
The fall season has officially begun, which means key moments like Halloween and Día de los Muertos are nearly here. It’s an important time for advertisers to catch the attention of their audience, as Halloween is the #2 most searched holiday on Pinterest, only behind Christmas.1 To help boost your spooky season success, we’re sharing all of the right tricks to make your next Pinterest campaign a treat.
Enchant your audience
Ignite early and lasting engagement
People turn to Pinterest to plan for Halloween before the leaves start to fall, with searches growing as early as August.2 And they’re primed to make a purchase, too. People on Pinterest start shopping earlier and are more likely to buy than non-users, driving outsized seasonal revenue.3 Maximize your holiday sales by starting your Halloween campaigns soon.
Make every magical moment matter
Halloween is not just a one-night event. Pinterest is where people go to plan mini-moments, creative celebrations and even Summerween, stretching the festivities beyond October 31st. For instance, searches for “Summerween,” or Halloween in July, have increased by +1500% year-over-year.4
Tap into trending ways to celebrate
In 2025, economic uncertainty and a desire for comfort are driving people to embrace nostalgia, budget-friendly projects and creative ways to celebrate. Reach them by weaving emerging themes like “90s halloween aesthetic,” “vintage halloween art” and “primitive fall crafts” into your campaigns.5
Be unique and captivate Gen Z
Being boring around Halloween is out of the question. Gen Z relies on Pinterest to turn every Halloween idea into something unique and culture-defining, searching for terms such as “niche Halloween costumes” and “Halloween party aesthetic.” In fact, Gen Z accounts for over 50% of Halloween searches on Pinterest.6
Activate a thrilling campaign
The spooky season is an important opportunity for you to connect with your audience when their intent to shop is at a peak. In 2024, 52 million Pinterest users engaged with Halloween content.1 Activate a fall season campaign using our automated solution, Pinterest Performance+, to easily help widen your reach, unlock higher campaign performance and boost sales. For more inspiration, check out Partyking’s success story: They used Pinterest Performance+ to achieve a 55% increase in checkouts, a 46% decrease in cost per click and a 40% lift in return on ad spend and total orders.7
