Pinterest: for the love of shopping
Your audience is on Pinterest, shopping all the time. People on Pinterest are 3x more likely to say they’re always shopping. And they’re 40% more likely to say they love shopping.1
Reach people who spend more.
People on Pinterest are always in the shopping mindset. That translates to bigger spend. On average, people on Pinterest outspend non-Pinners by 40% every month and have a 30% larger basket size.1
Pinterest Shopping ads are built for people who love shopping. That’s why they work. When brands add Collections or other Pinterest Shopping ads to campaigns, they drive 3x the conversion and sales lift, and twice the positive incremental return on ad spend.2 Read on for three steps to success with Shopping ads
Be the brand they discover next with merchant solutions like merchant storefront and build trust and loyalty with the Pinterest Verified Merchant Program:
Shop Tab on profile:
Consider this your always-on Pinterest shop. It's automatically created when you upload your catalog so people can shop right from your profile.
Verified Merchant Program:
People love to shop from brands they trust. That’s what the Verified Merchant Program is all about. It includes benefits like a “verified” badge on your profile and eligibility for enhanced distribution.
People love using Pinterest to shop—so we give them lots of ways to do it. When you use tools like Catalogs and Shopping ads, your products can show for people at every phase of the shopping journey.
Get a full picture of your paid and organic presence with the conversion insights dashboard. Learn how your campaigns are influencing online purchase behavior, and see what content is performing best so you can craft smarter media strategies.
“A great example of how the partnership between B&Q, Merkle and Pinterest has driven both amazing results and an improved customer experience. Pinterest Shopping has enabled us to provide consumers a seamless experience from inspiration to purchase.”
Client Service Director, Merkle EMEA