Kohl’s
Kohl’s exceeded performance benchmarks for ads featuring trending products and ideas.
Goal
Fashion moves at lightning speed—and Kohl’s tries to stay one step ahead. Trend campaigns bring powerful impact, but they’re often hard to create and sustain. The Kohl’s team wanted to find a quicker, leaner way to bring trend campaigns to market.
So they turned to Pinterest for a set of trend solutions geared toward timely insights and scalable trends. This search data, informed by Pinterest’s trend-savvy audience, helped Kohl’s spin up curated campaigns fast without sacrificing scale or efficiency.
Strategy
Kohl’s already had marketing muscle reacting to real-time trends. Now, they wanted to get ahead of the next big thing, engaging shoppers before trends even reached critical mass.
The team turned to a mix of Pinterest trend solutions to find the right insights and tools. The Pinterest trends tool provided fresh data on emerging trends, including interactive audience insights and potential trend timing. This helped Kohl’s enrich their trend mining process and see what would pop next. They used the insights to develop new creative featuring related products and a big “Now Trending” banner to catch people’s eyes.
Kohl’s also tapped into Pinterest Predicts—an annual trend forecast projecting the biggest topics for the coming year. Sponsoring two 2025 trends helped them get ahead of their audience and competitors. The team got special access to co‑branded assets, making their ads stand out. Content included “get ready with me” videos and styling guides to reinforce Kohl’s as the go‑to destination for on‑trend fashion.
Results
Running ads for trending topics helped Kohl’s improve lower funnel results and campaign efficiency. For example, ads with the “Now Trending” banner drove more clickthroughs and more efficient costs per mille (CPM) than ads without the banner.1
Altogether, Kohl’s showed the power of trends when you focus on serving the right content to the right shoppers.
Explore Related Resources
Pinterest Trends tool
Explore the interactive Pinterest Trends tool to see what’s hot on Pinterest right now. Dig into demographics behind rising trends, specific topics your audience might like and more.
Pinterest Predicts
See tomorrow’s global trends, today. Our annual not-yet-trending report shows the fastest growing trends on Pinterest, so you can stay ahead of the culture curve.