Boost your business with Pinterest trends

As a marketer, everyone expects you to have a crystal ball. Lucky for you, now you’ve got one.

Pinterest Predicts is our much-anticipated, not-yet-trending report featuring the breakout trends for 2024. These insights will help you get ahead. Reach your audience ↗ when they're seeking inspiration and help them decide what to try, buy and shop next.

An image of the Pinterest home feed with “Chrome accessories” written in the search bar appears at left, with several Pins below featuring chrome accessories and furniture. At right, a Pin-shaped ad reads “Get your shine on.”



Our trends work harder for you:

Fads signal what’s now. Pinterest trends predict what’s next.

Fads peak before you can catch their momentum. But Pinterest trends help you anticipate upcoming shifts in consumer behavior, which allows you to plan your marketing and get ahead of the next big thing.

Fads flicker and fade. Pinterest trends last. 

When you create ads or content around Pinterest trends, they have a longer lifespan than content on other platforms. In fact, Pinterest trends last 20% longer than fads that show up elsewhere on the internet.

Fads are passive entertainment. Pinterest trends inspire action. 

Our trends do more than make waves in culture. They help people take action, right here on Pinterest. We saw a 50% increase in clickthroughs on Pins related to our Pinterest Predicts 2023 trends compared to the year prior.

Brands win big with Pinterest Predicts

iRobot
eBay
Dulux

iRobot used the "Barkitecture" trend for a new campaign about Roomba® robot vacuums. The move paid off: Creative featuring the Pinterest Predicts trend badge saw a 2.4x higher clickthrough rate than ads without the badge.

Pin-shaped ad featuring a Corgi dog with a Roomba vacuum and kibble sprinkled on the ground. The ad reads “a new kibble inhaler is here” underneath an iRobot logo and a “2022 Trend” badge is featured at top.
iRobot
eBay
Dulux

eBay France created their first Pinterest campaign to align with the 2023 Pinterest Predicts report. They saw success at every stage in the funnel, with a 27% lower CPM and a 63% increase in consideration among Gen Z.

Pin-shaped ad featuring a red mushroom-shaped lamp and a cardboard box with the eBay logo. A pink squiggly line appears behind the Pin.
iRobot
eBay
Dulux

In 2023, Dulux sponsored the "Home Front" Pinterest Predicts trend with a bespoke ad package. In all, Pins with our trend badge saw clickthrough rates 23% above the benchmark.

Pin-shaped ad featuring an image of a modern home with a “Dulux” logo at top. Pin reads “Home front” at bottom of image and “Pinterest Predicts Trend” badge is featured prominently at top of image.

Act on the insights

Sponsor a Predicts trend

Get exclusive rights to a Predicts trend for a specific category and country. Packages include a co-branded Predicts badge for your ads, as well as hands-on creative support, custom audience targeting and more.

To learn more about these premium opportunities, please reach out to your Pinterest account team. If you don’t have one yet, use this form to apply for sales support and start the conversation.

Get started
Pin-shaped ad featuring colored glassware with a black “Pinterest Predicts Trend” badge at top. Behind it, a Pin-shaped image appears featuring an embroidered doily in front of a green-tiled wall.

Reach targeted audiences with Pinterest personas 

Now you can target specific audiences for each of our Pinterest Predicts trends—from the fashion mavens to the foodies and more. Just tell your Pinterest team the trend you’re most interested in, and they’ll load the corresponding audience data into your campaign tools.

Learn more
A Pin-shaped image features a pink refrigerator next to white and wood cabinetry and a snake plant. “Kitchens persona” is written in a pill shape to the left of the image, with emoji-style icons at top right.

More ways to take advantage of our trends

Pinterest is a full-funnel solution that helps you reach engaged audiences all the way from discovery, to action. Run advertising campaigns↗ aligned with the trends or sell trending products with our shopping tools↗. It’s easy to get started. Create an ad today.

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