Boost your business with Pinterest trends
As a marketer, everyone expects you to have a crystal ball. Lucky for you, now you’ve got one.
Pinterest Predicts is our much-anticipated, not-yet-trending report featuring the breakout trends for 2024. These insights will help you get ahead. Reach your audience ↗ when they're seeking inspiration and help them decide what to try, buy and shop next.
Our trends work harder for you:
Fads peak before you can catch their momentum. But Pinterest trends help you anticipate upcoming shifts in consumer behavior, which allows you to plan your marketing and get ahead of the next big thing.
When you create ads or content around Pinterest trends, they have a longer lifespan than content on other platforms. In fact, Pinterest trends last 20% longer than fads that show up elsewhere on the internet.
Our trends do more than make waves in culture. They help people take action, right here on Pinterest. We saw a 50% increase in clickthroughs on Pins related to our Pinterest Predicts 2023 trends compared to the year prior.
iRobot used the "Barkitecture" trend for a new campaign about Roomba® robot vacuums. The move paid off: Creative featuring the Pinterest Predicts trend badge saw a 2.4x higher clickthrough rate than ads without the badge.
eBay France created their first Pinterest campaign to align with the 2023 Pinterest Predicts report. They saw success at every stage in the funnel, with a 27% lower CPM and a 63% increase in consideration among Gen Z.
In 2023, Dulux sponsored the "Home Front" Pinterest Predicts trend with a bespoke ad package. In all, Pins with our trend badge saw clickthrough rates 23% above the benchmark.
Act on the insights
Sponsor a Predicts trend
Get exclusive rights to a Predicts trend for a specific category and country. Packages include a co-branded Predicts badge for your ads, as well as hands-on creative support, custom audience targeting and more.
To learn more about these premium opportunities, please reach out to your Pinterest account team. If you don’t have one yet, use this form to apply for sales support and start the conversation.
Reach targeted audiences with Pinterest personas
Now you can target specific audiences for each of our Pinterest Predicts trends—from the fashion mavens to the foodies and more. Just tell your Pinterest team the trend you’re most interested in, and they’ll load the corresponding audience data into your campaign tools.
More ways to take advantage of our trends