TOD’s
The luxury brand let Pinterest Performance+ find their audience
Goal
In the world of luxury fashion, heritage matters, but so does evolution. TOD's, the Italian brand renowned for their artisanal craftsmanship and iconic driving shoes, needed to prove that timeless elegance could translate into modern digital performance. The challenge was moving beyond brand awareness to drive qualified website traffic and measurable online sales.
Pinterest became TOD’s testing ground for lower-funnel performance. After successfully using the platform for awareness and consideration campaigns, TOD’s saw an opportunity to push further down the funnel. By leaning into Pinterest Performance+ and shopping ads — and implementing the Pinterest Conversions API (CAPI) for precise tracking — they set out to prove Pinterest could deliver not just inspiration, but conversion.
Strategy
TOD’s strategy hinged on a bold test: removing the guardrails. Rather than relying on traditional audience targeting based on age groups or interests, they embraced Pinterest Performance+'s optimization capabilities and let the algorithm find their customers. Combined with shopping ads that showcased their luxury products directly in the feed, this approach allowed Pinterest to surface TOD's craftsmanship to the people primed to shop.
By implementing the Conversions API, TOD’s ensured they could accurately track every click, every add to cart, and every purchase back to their Pinterest campaigns. This wasn't just about running ads. It was about building a complete performance marketing system that could compete with their existing social channels on metrics that mattered – cost per click, return on ad spend, and cost per acquisition.
"
We've always known Pinterest users appreciate quality and craftsmanship, but we needed to prove it could drive performance at scale. When we saw Pinterest outperforming our other social channels on cost per click, cost per acquisition, and return on ad spend, it became clear this wasn't just a test anymore. It's now a core part of our always-on digital strategy."
TOD’s Digital Media Team
28%
lower cost per click compared to another social platform1
2x
return on ad spend on Pinterest vs 1.48x on another social platform1
19%
lower cost per acquisition compared to another social platform1
Results
When TOD’s compared their Pinterest performance to other social platforms across the same time period, the results were decisive, with Pinterest driving a 28% lower cost per click.1 Return on ad spend climbed to 2x ROAS on Pinterest. And perhaps most importantly for a conversion-focused campaign, cost per acquisition dropped 19%.1 The performance gains weren't marginal. They were significant enough to transform Pinterest from a test into a core always-on channel in TOD's marketing mix.
"
TOD's was willing to challenge assumptions about luxury marketing on Pinterest, and that openness paid off. By letting Pinterest Performance+ optimize without traditional audience restrictions and implementing proper measurement through CAPI, we could finally benchmark Pinterest against other platforms on a level playing field. The performance gains were undeniable."
Webranking Digital Media Team
Explore Related Resources
Pinterest Performance+
Let Pinterest's automation do the heavy work. Pinterest Performance+ uses AI to optimize your campaigns across creative, targeting and budget allocation—finding the right audiences without manual restrictions. TOD’s removed traditional demographic targeting and let the algorithm surface their luxury products to high-intent shoppers, resulting in more efficient conversions and lower acquisition costs
Shopping ads
Turn inspiration into transactions. Shopping ads showcase your products directly in the Pinterest feed with pricing, availability and direct links to purchase. For TOD’s, this format transformed product discovery moments into immediate purchase consideration, helping luxury shoppers move seamlessly from browsing to buying while maintaining the elevated brand experience they expect.