Globecrafting is the new globetrotting

When you can’t travel the world, absorb culture in a different way. Global-inspired hobbies will be on the rise as Pinners expand their interests and look for new ways to get crafty.

Food brands can promote internationally inspired recipes and cocktails for Pinners to indulge in while they craft. Interior brands can share globally influenced home decor styles to tap into consumer wanderlust. Travel-focused credit cards can highlight content around global hobbies or cultural education to keep customers engaged and dreaming. Travel brands can tap into the trend with travel guides and other destination information for the globally minded Pinner.