Every decor lover just swooned. Japanese design meets Scandinavian minimalism in this rising home decor trend. Sleek lines, neutral color schemes and calming setups will be on the radars of Pinners everywhere.
Trending search terms
What the global data says
increase in searches year over year for wooden bed design modern
Find it trending in
Australia
UK
Canada
increase in searches year over year for neutral color palette earth tones
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Spain
Canada
Germany
increase in searches year over year for minimalist bathroom design
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France
Sweden
UK
increase in searches year over year for Japandi
Find it trending in
Sweden
Germany
Spain
increase in searches year over year for modern minimalist kitchen
Find it trending in
Australia
Canada
Germany
Tips for brands
Help Pinners create their dream Japandi aesthetic. Home retail brands can promote a new bedding or bath collection in neutral shades. Home appliance and electronics brands can promote bathroom lighting or minimalist smart home devices. Streaming video or music brands can create Japandi-style inspired playlists to set the mood. And home cleaning brands can show Pinners how to care for their new wooden furniture. Ads for just about anything will benefit from a Japandi design treatment—consider how the style of your ads can stand out by fitting right in among Japandi Pins.
See the trend on Pinterest
Explore the Pins that bring our predictions to life.
Source: Pinterest Internal Search Data, Global, analysis period Oct 2018 to Sep 2020