Why go down a rabbit hole when you could head for a resort? People will keep escaping to that hypothetical vacation—even if they can’t travel anytime soon. In 2021, Pinners will use Pinterest to immerse themselves in dream getaways while saving up for a big-ticket trip.

Help Pinners plan their next vacation—no matter where or when that might be. Airline and hotel brands can promote flexible booking and cancellation policies. Credit card brands can highlight key travel benefits and discounts at luxury resorts. Financial services brands can share budgeting tips to help Pinners save for their bucket-list trips. Streaming services can promote location-inspired movie collections. Ads are so much of what we see on the internet. Why not be the brand that offers people a moment to escape to a beautiful landscape through your advertising?