TransUnion TruAudience® audience solutions enable marketers to build and activate high-performing audiences. Powered by durable, privacy-conscious data, TruAudience audience solutions enable you to reach your best customers, enhance your first-party data with trusted third-party assets, and connect with consumers across the media ecosystem—from web and social media to streaming platforms and more. With seamless distribution to leading activation endpoints, TruAudience helps you connect where it counts and drive marketing efficiency at scale.
TruAudience audiences are part of the end-to-end suite of TruAudience marketing solutions, which power data-driven marketing and measurement with a suite of privacy-first identity resolution, data enrichment, consumer and market insights, audience targeting, marketing mix modeling, and marketing attribution for brands, agencies, publishers, and technology providers.