How to set up campaigns in Pinterest Ads Manager
Ads Manager includes all the tools that you’ll need to run successful campaigns. Use this guide to prep for campaign set-up and optimisation.
Set up for success
First, make sure that you’re using a business account and have an active advertiser profile. To start a new campaign, look for the menu called ‘Manage campaigns’ and click on ‘Create campaign’.
Choose your own ad(venture)
Ads Manager offers a lot of flexibility, from single ads to complex campaigns. Your campaign objective determines which set-up options, ad features and bidding strategies you’ll use.
Your options
Få flere til å klikke på annonsen din eller besøke nettstedet ditt. Du kan sette en maksimal kostnad per klikk (CPC) eller bruke Pinterest Performance+-kampanjer – vår KI-drevne, resultatorienterte løsning – for å oppnå de ønskede resultatene med mindre manuelt arbeid.
Drive website actions, such as leads and sign-ups, with Pinterest Performance+, powered by AI to simplify campaign management.
Gjør kjøpsintensjon om til salg med Pinterest Performance+ – og få flere produkter i handlekurven og flere kjøp gjennomført.
Pro tips
Try a multi-objective strategy
Run multiple campaigns at the same time to drive results across the funnel and reach more people.
Get creative
No matter your goal, follow our creative best practices to make Pins that perform.
Repurpose when you can
Once you’ve started running ads, duplicate and edit existing campaigns to speed things up.
Control budgets and ad spend
No matter your goal, you’ll always have control over campaign budgets and ad spend. Our tools make it easy to customise settings in a way that works best for your brand.
Your options
Skaff deg trafikk som gir gode resultater på en mer effektiv måte ved å bruke daglig budsjett med Pinterest Performance+. Du setter et optimalt daglig budsjett på forhånd, og deretter vil verktøyene våre hjelpe deg med å justere for de beste mulighetene hver dag.
Pick a specific amount that you want to spend every day, without adjustments. This spreads your budget more evenly across the entire campaign.
Pro tips
Estimate your ad’s reach
Enter your budget amount, then review the potential monthly active audience size for your ad. Keep in mind that this is an estimate, and results may vary.
Spar mer med Pinterest Performance+
Automatisering kan øke resultatene. I testing har merkevarer som bruker daglig budsjett med Pinterest Performance+, oppnådd 3 % lavere CPA enn annonser med faste daglige budsjetter.1
Tune your targeting
Targeting determines who sees your ads and where they show up across Pinterest. Pinterest offers a wide range of targeting options to help you narrow in on the right people for your goals.
Your options
Reconnect with people who previously engaged with your content on or off Pinterest. If you have the Pinterest tag or the Conversions API, you can upload your own customer list or retarget visitors from your brand’s website.
Pro tips
Preset and forget
To keep things simple, use Pinterest’s default targeting instead of choosing your own. Our tools will recommend settings based on your goals and budget.
Målretting med Pinterest Performance+
Slå på målretting med Pinterest Performance+ for automatisk å forbedre annonseresultatene dine ved hjelp av visuelle signaler og søkesignaler, og få kontakt med et bredere publikum.
Optimise and iterate
Ads Manager has special tools to help you improve performance and optimise campaigns.
Slå på Pinterest Performance+
Pinterest Performance+ er en pakke med løsninger som bruker automatisering og AI for å hjelpe deg med å optimalisere resultatene. Du ser alternativer for å slå på Pinterest Performance+ på kampanjenivå, eller for å automatisere visse deler etter hvert som du bygger kampanjen din.
Track performance insights
Once you wrap a campaign, Pinterest Analytics and Conversion insights help you to understand what worked well, and where you can improve. Your Pinterest team can also set up custom studies for metrics such as conversion lift or shop traffic.
Take the next step