Insights

Turn insights into action

The insights you need to reach the people you care about. Read our latest behavioral studies, industry research and measurement results. 

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6 gifting trends for holiday 2018

62 million people come to Pinterest to get ideas for the holidays. To help you land a spot on the nice list this year, our insights team has dug into searches containing the word “gift” to unwrap new gifting trends for this holiday season. Here’s the trends we think are bound to sparkle as we get closer to peak holiday shopping season.

Trending Halloween searches for people who want tricks and treats

Halloween is creeping up on us, and that means people are turning to Pinterest for ghoulishly good ideas. We’ve got inspiration for everything from the perfect Halloween costume to frightful home decor.

10 tips to drive holiday sales on Pinterest

We’ve rounded up our top ten tips & best practices to help you reach more shoppers this holiday season. We’re talking everything from when to start your holiday campaign to how to design it.

Meet the holiday shoppers of Pinterest

We took a look at the holiday shoppers on Pinterest to help you make the most of the season. Here’s who they are, what they’re into and how you can reach them.