Resources for small businesses

Whether you're looking to sell products, grow your audience or drive traffic to your site, you’ll find the right marketing tools for your business here.

Collage of various items: a hand holding a gray coat hanger, Swiss cheese on cork rounds with a cheese cutter, a wicker chair on a brown floor against a white wall, and a woman in green performing Bakasana on a gray mat with white curtains behind.

Help shoppers find what they actually love

The people who shop on Pinterest are highly engaged—and they’ll spend more for a product they love. In fact, shoppers on Pinterest spend 2x more per month than people on other platforms.1 Here's how to get started with Pinterest Shopping:

Pin of a multi-colored handbag from Nena & Co. Description reads The Perfect Clutch.

Use Catalogs to turn your entire product catalog into product Pins. If you already have a Shopify or WooCommerce store, use their apps to connect your accounts to Pinterest in just a few simple clicks.

People love to shop from brands they trust. Enroll in the Verified Merchant Program to get an exclusive badge that shows your store has been vetted for trustworthiness.

With ads, you can reach more shoppers when they are most likely to act. Shopping ads include helpful details like pricing, product availability and reviews.

Pinterest performs for all kinds of brands

Create your own path to success with our flexible ad formats and comprehensive campaign solutions. It worked for Wildfish Cannery, a sustainable seafood brand that wanted to reach foodies nationwide. Their campaign netted a 5x ROAS, expanding their brand presence far beyond their native Alaska.2

Stacked pink cans of Wildfish Cannery smoked salmon. Hand holds salmon and a cucumber slice on a cracker. An open can of smoked salmon. Salmon and caviar pieces on a table. Plate with roasted potatoes. White man wears a red t-shirt with a fish drawing.

Put our insights to work

Our insights. Your advantage. Use these tools and reports to learn what your audience is into, and how you can reach them.

Audience insights

Learn about the people you’re reaching, how they interact with your content and their other interests on Pinterest.

Pinterest Trends

Explore emerging trends to anticipate what your audience will want next.

Make Pins that pop

The best Pins pull people in with compelling visuals, interesting ideas and actionable tips. Follow our best practices to make sure your Pins stand out.

Collage of Pins: aerial view of a colorful, swirled vegetable tart. White hand in a yellow sleeve holds a white-mesh shopping bag with orange and yellow vegetables, green stems coming out of the bag. Aerial view of bright green avocado halves.

Get additional support to help you succeed

Apply for our free ads consultation program

Reach your business goals faster. Get a free, personalized consultation with our in-house Pinterest experts.

Receive our advertiser newsletter

Stay up-to-date with product news, best practices and Pinterest-only insights.

Join the Pinterest Business Community

Look for ideas, swap best practices and ask for advice in our growing community of businesses and creators.