Emotional escape rooms

Collage of meditative and emotional items. White hand touching a tower of different colored square rocks. Clear quartz and rose quartz. Disco ball. White man resting and reading a book. Black man dancing. Library stacks. Two floating books, pages fluttering. A hand with a bat breaking a computer monitor.

Safe spaces for feels

Emotions, so hot right now. If you need a place to go to feel all the feels, there’s a room for that. People will plan their great (indoor) escapes and designate rooms in their homes to decompress, vibe and rage. All age groups are driving searches for music-themed rooms, crystal rooms and even rage rooms (!).

White woman with long blonde hair in a black dress and black combat boots. She bends to smash a sledgehammer through a small TV screen. Silhouette of someone yelling on the left. Backdrop of shards of navy blue, purple, white and red.





Vision-impaired white man wears sunglasses, sits cross-legged reading braille. He’s surrounded by stacks of books and a library book shelf.

Creator spotlight

Tommy Lei wants to show you a “love letter to all things modern.” When he’s not posting chic interior design ideas and morning routines, he’s publishing new Idea Pins for his “Ask a gay” series. Follow Tommy for tons of feel-good content.

“Ask my friends: I’m the number one advocate for ‘me’ time. That’s why I’m going all in on self-care and creating a corner in my home that only brings calm vibes. It’ll be my safe space to step away, stretch and recharge.”

Bring this trend to life

If you’re a home brand...

Use collections ads to show people how to create restorative spaces in their homes complete with cozy furniture, crystal-inspired accents and makeshift massage beds.

If you’re a wellbeing brand...

Make sure you’re there when they search for self-care. Inspire them to create their very own at-home sanctuary by creating collections ads featuring essential oil diffusers, chic massage tables and vibey candles.

If you’re a tech brand...

Lighting and sound are essential to creating any mood. From light bulbs to speakers, create tech packages to help people make their home feel like a full-on retreat.

Pinterest search results for emotional escape rooms. White standalone tub, blue wall, large window and patterned tile floor. Black woman with short blonde hair dances at a window. Three red, oval hanging lamps. Pin of a room with a wicker chair and furniture, standing plant. Shawl is draped over the chair. Text reads Lofteriorista, set up your sanctuary, explore home goods. Description reads home accessories to create a cozy space.

Related trends

Footnotes
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Pinterest, search data, global, analysis period Oct 2019-Sep 2021