Biophilic design

Collage of greenery. Bright green wall with cactuses in front of it. Black man in a wheelchair gardening. Wall full of plants in the background. Two big monstera leaves. Staircase with pothos hanging from it. White woman on a ladder caring for a plant.

When nature’s built into your home

You’ve seen house plants. Now meet living rooms. Millennials are turning to plant-first design solutions this year to increase their connection to nature and enhance their wellbeing. Staircase gardens, biophilic interiors and floral ceilings are all trending up. And don’t leave the office out!

East Asian woman surrounded by plant leaves. She waters a plant in front of a white metal spiral staircase against a plain white background.





Yellow chair in front of a brown desk, laptop open, white hanging lamp above. Clock against a vertical garden wall in the background.

Creator spotlight

Plants aren’t just a hobby for Kamili Bell Hill; they’re a lifestyle. This flora-loving creator looks to plant-covered walls, monstera-filled offices and ultra green staircases to feel more connected to nature. Follow Kamili for green ideas that go beyond succulents.

“I feel like the next step for plant lovers is biophilic design. If you like monstera, why stop at a 9-inch pot? Fill a whole wall with them. It’ll make you feel more connected to the outdoors and add a sense of calm to your home.”

Local spotlight

Biophilic design in Canada

Biophilic design is all about connecting to nature within our built environment. One country where this trend will take off is Canada, where people will lean on their best fronds to provide privacy or wall separation within the home. Searches for vertical plant wall, interior garden and biophilic wall are all on the rise. 

Bring this trend to life

If you’re a home brand...

Help people turn their homes into an oasis with sustainable interior inspiration like vertical wall gardens or free-hanging ferns.

If you’re a special events brand...

Bring the biophilic to special occasions. Show fresh ways to replace flowers with greenery in weddings, birthdays or garden parties.

If you’re a wellbeing brand...

Bring the scents, sights and sounds of the outdoors in with plant-based aromatherapy, rose petal bath salts or calming sound machines.

Pinterest search results for nature backgrounds. Blue, purple and pink butterfly wing with tiny yellow dots. Grooves in a neon green leaf. Red rock formations. Pin of a white woman sitting at a laptop, green plants and a large window in the background. Text reads create a scenery of greenery. Description reads download video conference backdrops.

Related trends

Footnotes
1

Pinterest, search data, global, analysis period Oct 2019-Sep 2021

2

Pinterest, search data, Canada, analysis period Oct 2019-Sep 2021