Hot horology

Collage of different clocks and watches. White hand holding a leather wristwatch. Big metal wristwatch in the center. Pink clock with yellow hands. Tree trunk with colorful wrist watches on it. A melting clock.

The original tick tock

Maybe it’s a sign of the times, but people are more into clocks and watches than ever. Oversized clocks as decor, old-school watch bracelets and luxury men’s watches will define 2022 style, particularly for Gen X and Boomers.

Collage of large and small white clocks with black clock hands and trim.





Two wrists sporting yellow, black and gold watches. Hand holding a silver watch.

Creator spotlight

Timing is key for Rudy Lauer; so is a good watch. This French creator and men’s fashion expert helps his community style classic, versatile pieces for every season. Follow Rudy and learn how to accessorize any outfit for a modern, Paris-approved look.

“Maybe it’s the Parisian in me speaking, but I think watches are tried-and-true classics. There’s charm and character in having an analog accessory. I see it as a must-have for street style this year.”

Local spotlight

Hot horology in France

It’s about time horology gets the attention it deserves. One market where this trend will take off is France, where the focus in 2022 will be on the splurge. The French are adding beautiful watches to their collections and are contributing to the collections of others too, as gifts. 

Trending search terms in France²

Bring this trend to life

If you’re a tech brand...

Use trends-based video ads to call out upgraded technology features and cool new watch styles. But if your product offers an analog watch face feature, market this, too—some people just want to tell time the old‑fashioned way.

If you’re a fashion brand...

Highlight classic luxury watches along with contemporary, sustainable styles to help people invest in their new favorite statement accessory.

If you’re a home decor brand...

Use slideshows for collections ads to showcase oversized clocks and clocks as wall decor. You’ll be the tock of the town.

Pinterest search results for colorful watches. Black woman in pink with a hand on her hip, pink wrist watch. White hands, one with red wristwatch, the other with a green one. Pin of a yellow watch against a purple background with the words, technicolor timepiece above. Under, the words shop colorful watches. Description reads explore watches by color.

Related trends

Footnotes
1

Pinterest, search data, global, analysis period Oct 2019-Sep 2021

2

Pinterest, search data, France, analysis period Oct 2019-Sep 2021