Hot horology
The original tick tock
Maybe it’s a sign of the times, but people are more into clocks and watches than ever. Oversized clocks as decor, old-school watch bracelets and luxury men’s watches will define 2022 style, particularly for Gen X and Boomers.
Creator spotlight
Timing is key for Rudy Lauer; so is a good watch. This French creator and men’s fashion expert helps his community style classic, versatile pieces for every season. Follow Rudy and learn how to accessorize any outfit for a modern, Paris-approved look.
“Maybe it’s the Parisian in me speaking, but I think watches are tried-and-true classics. There’s charm and character in having an analog accessory. I see it as a must-have for street style this year.”
Local spotlight
Hot horology in France
It’s about time horology gets the attention it deserves. One market where this trend will take off is France, where the focus in 2022 will be on the splurge. The French are adding beautiful watches to their collections and are contributing to the collections of others too, as gifts.
Bring this trend to life
If you’re a tech brand...
Use trends-based video ads to call out upgraded technology features and cool new watch styles. But if your product offers an analog watch face feature, market this, too—some people just want to tell time the old‑fashioned way.
If you’re a fashion brand...
Highlight classic luxury watches along with contemporary, sustainable styles to help people invest in their new favorite statement accessory.
If you’re a home decor brand...
Use slideshows for collections ads to showcase oversized clocks and clocks as wall decor. You’ll be the tock of the town.
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