Don’t quit your yay job
Turn your pastime into a payday
Who says hobbies can’t be lucrative? In 2022, people will build a new biz based on their specific interests, such as eyelashes, real estate or party rentals. While people were just looking for small business inspiration in our last report, this year they have more specific visions. Labor of love just took on a whole new meaning for this Millennial-driven trend.
Creator spotlight
Creator @thatstylishnerd, also known as Anderson, doesn’t want a normal office job. Neither does his audience of photographers, videographers and designers. This camera expert shares how he turned a hobby into a full-time gig, and how you can too. Follow Anderson for a behind-the-scenes look at the life of a photographer.
“I know what it’s like to make the leap from 'hobby' to 'business.' Now I’m helping aspiring creatives do the same. I share how to get published in magazines, photography techniques for beginners and my camera bag essentials.”
Bring this trend to life
If you’re a finance brand...
People are looking for ideas to turn their hobbies into extra cash. Provide them budgeting tips, accounting software and investment products to help them open for business.
If you’re a home brand...
Many budding entrepreneurs design their home office first. Suggest items they’ll need to start up their new business like desks, chairs or shelving.
If you’re a tech brand...
Every small business needs the latest technology. From card readers to laptop upgrades, get in early with consumers as they consider this new business endeavor.
Related trends
