Finpowerment
Manage your money like a boss
Let financial freedom ring. In 2022, people will take money matters into their own hands as they set out on new journeys toward financial literacy. Millennials are driving the searches behind investment tips, financial education and investment property for beginners.
Creator spotlight
Melanie De Jong makes sensible budgets feel satisfying, not stressful. This former CPA helps her audience find their way in an overwhelming, scary financial world. Follow Melanie for simple tips that help you make money moves with confidence.
“My messages are filled with people asking me how they can retire early but they have no clue where to start. That’s where I come in. I think now’s the time to get organized and save up. I promise it’s not as scary as you think!”
Bring this trend to life
If you’re a finance brand...
People often seek out practical advice before they dream up their dream home. Be there for them at this milestone moment with investment tips and finserv products to help them plan for their big purchase.
If you’re a retail brand...
Make it easy to track financial goals, income and expenses. Put your bullet journals and budget trackers front and center.
If you’re a parenting brand...
Provide parents with tips to empower their kids when it comes to finances. Think beyond the piggy banks, from chore charts and fun funds to credit card education and financial literacy 101.
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