Finpowerment

Collage of financial themes. White woman in a wheelchair at center, working on a laptop. Red lines of an abstract line graph at left. Floating banknotes from different currencies and countries. Small pastel piggy banks.

Manage your money like a boss

Let financial freedom ring. In 2022, people will take money matters into their own hands as they set out on new journeys toward financial literacy. Millennials are driving the searches behind investment tips, financial education and investment property for beginners.

Collage of finance-themed items. East Asian woman dressed in tan on the right smiles and reads a notebook. Legs in plaid pants take steps up stacks of books on the right. Orange typewriter with white keys in the foreground prints sheets of dollar bills.





Collage of house fronts in brown, red, yellow and green. A Black hand in green and white checkered sleeves lifts above them in the foreground.

Creator spotlight

Melanie De Jong makes sensible budgets feel satisfying, not stressful. This former CPA helps her audience find their way in an overwhelming, scary financial world. Follow Melanie for simple tips that help you make money moves with confidence.

“My messages are filled with people asking me how they can retire early but they have no clue where to start. That’s where I come in. I think now’s the time to get organized and save up. I promise it’s not as scary as you think!”

Bring this trend to life

If you’re a finance brand...

People often seek out practical advice before they dream up their dream home. Be there for them at this milestone moment with investment tips and finserv products to help them plan for their big purchase.

If you’re a retail brand...

Make it easy to track financial goals, income and expenses. Put your bullet journals and budget trackers front and center.

If you’re a parenting brand...

Provide parents with tips to empower their kids when it comes to finances. Think beyond the piggy banks, from chore charts and fun funds to credit card education and financial literacy 101.

Pinterest search term for money tips for kids. Two girls running a lemonade stand and a woman purchasing a cup from them.  Father and son sitting at a table counting money. Kid putting money into a mason jar full of coins. Pin showcasing a piggy bank and a small model house over a white background. Text reads, 10 money tips to teach your kids. Description reads, start early to make them financially savvy.

Related trends

Footnotes
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Pinterest, search data, global, analysis period Oct 2019-Sep 2021