Curve appeal
Arcs are in all ‘round the home
Design prediction for 2022: Curve’s the word. People will invest in home decor like curved couches, curved bar designs and curved kitchen islands. Boomers, Gen X and Millennials are driving searches behind this well-rounded home trend.
Creator spotlight
From rental-friendly ideas to upcycled candles, Luisa Erghötz shares home inspo that goes beyond seen-it-before decor. This interior designer follows her one passion: filling a home with handcrafted details. Follow Luisa for ideas that feel fresh, not overplayed.
“I cannot get enough of curved furniture and details. Curves add instant personality to parts of the home that need sprucing up. Bland living room? Try a curved couch. Basic room? Add an arched plant wall.”
Local spotlight
Curve appeal in Germany
We’ll give it to you straight: Germany will be one of the markets driving the Curve appeal trend in 2022. In this market, different design eras will come together: searches for the glass ball lamp—inspired by mid-century modern pieces from the 60s—will rise, along with searches for bent sofa, which saw adoption across the 80s.
Bring this trend to life
If you’re a home brand...
Dive into this twisty trend. Using video ad tutorials, show people how to round out their homes with curved sofas or rounded bedside tables.
If you’re a travel brand...
Accentuate the curves in your hotel lobby and bar design with rounded furniture, or add a more subtle touch to individual hotel rooms with arched mirrors, sculptures and wall art.
If you’re a beauty brand...
Provide people with makeup video ad tutorials to master a new curve-inspired look. Think half-moon eyeshadow, wavy lip liner or rounded rouge.
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