Navleen Kaur grew her Pinterest audience organically, following people with similar interests and creating content she loved in her niche of hairstyle and lifestyle photography tips. By prioritising quality, publishing consistently and using Idea Pins, she saw her follower count rocket from 10,000 to 89,000 in the space of just a year.
A dentist by trade, in her downtime Navleen is interested in lifestyle, travel and photography. In 2017 she discovered that Pinterest was a positive place that focuses on community over competition, and started using the platform to gather together all her favourite ideas and content.
From there, she started curating boards and creating Idea Pins, focusing on her niche of hairstyle, skincare, makeup and photography.
By prioritising quality and posting consistently, Navleen has grown her audience considerably and is now a fully-fledged content creator, with her Pinterest work even bolstering her finances.
increase in followers in 1 year
Consistency is key
Navleen’s profile on Pinterest grew organically from the very outset. She started by simply following people with similar interests and creating content she liked, concentrating on hairstyles, makeup and lifestyle photography tips.
Noticed by Pinterest for the quality of her content, Navleen worked with the team on a couple of campaigns and started using Idea Pins when they were first introduced in 2020. She saw this increase her visibility and boost her status, although she always focuses on creating quality content over keeping track of her follower count. She believes consistency is key and creates content on a regular basis, aiming for at least one Idea Pin a day.
By creating quality content she was passionate about, publishing consistently and using Idea Pins, Navleen saw her follower count rocket from 10k to 89k in the space of just a year, a nine-fold increase.
Navleen enjoys being a part of the Pinterest community, and loves the fact that they value creators who are doing great work on the platform.
Tips for your next creation
Try these Pinterest best practices to get more out of your content.
01
Find your niche – what you’re good at – and lean into that.
02
Create Idea Pins and publish consistently.
03
Focus on creating quality content to increase your followers.