VidMob is a leading creative analytics platform, trusted by the biggest global brands. They help brands to drive ROI through AI-driven creative data. With unmatched AI and ML technology and the most connections to the world’s leading digital channels, VidMob delivers powerful creative insights that result in meaningful business impact.
Ulta partnered with VidMob to build video Pins for their Autumn 2019 campaign. By using VidMob's Creative Intelligence tool, they were able to analyse Ulta’s historical Pinterest videos to decipher which creative elements impacted view-through rate.