Make Pins that perform

The best Pins are visually compelling, tell a good story and make people want to learn more. It’s easy to make great Pins – just follow these tips.

A Black woman dressed in white peeks over shoulder
Pale hands holding a blue-green handbag against a green velvet coat
An espresso sitting in shadowy lighting
A white stiletto heel leans on a cinder block
Red-framed sunglasses; Woman wearing white-framed sunglasses with a second pair in collar; Tortoiseshell sunglasses near swimming pool

Standard Pins

Use high-quality, vertical images that will stand out in people’s feeds. We recommend a 2:3 aspect ratio (e.g. 1,000 x 1,500 pixels). Other ratios may cause your Pin to truncate, or may negatively impact performance.

Put your product or service front and centre. Avoid using abstract images or lifestyle imagery that doesn’t showcase your brand.

Put a logo on every Pin that you make, but keep it subtle. Avoid the lower-right corner, since that spot gets covered up by our product icons.

Text overlay is the copy that goes on your Pin image to make it stand out. Keep your copy concise for readability on mobile devices. You should create separate Pins for each country that you target, so they can be translated into the local language.

Clear titles and descriptions help your Pin to get discovered in search. You can use up to 100 characters for your title and up to 500 characters for your description.

If your Pin includes a link, check that the link is active and loads quickly. Your Pin’s creative tells people what to expect when they click. Make sure that it matches your destination site’s topic and imagery.

Close up of leafy greens

Video Pins

Lead with a clear hook within the first few seconds to capture people’s attention.

Make sure that your videos clearly and succinctly communicate your ideas. For organic content, we recommend videos between 15 seconds and 1 minute long. For video ads, 6–15 seconds works best.

Some Pinners watch video with the sound off, so don’t rely on audio or dialogue. Use text overlay or captions to help tell your story.

Select a cover image when you upload your video so that people can understand what your video is about with just one glance.

Clear titles and descriptions help your video to get discovered in search. You can use up to 100 characters for your title and up to 500 characters for your description.

Idea Pins

Idea Pins are a multi-page canvas to share your ideas. They last forever, and help you to grow your audience.

Video is great for telling a story and helps you to connect with your audience. Start with a video on your first page to stand out in people’s feeds. Just make sure that you add text overlay, since some people watch with the sound off.

Plan your content like a real story, with a true beginning, middle and end. Make sure to include everything that people need to act on your idea.

Idea Pins are for your original content. Content that’s clearly watermarked or repurposed doesn’t perform well with people who are on Pinterest to look for new, original ideas. And of course, only use content that you have permission to use.

Create your own community by sharing personal step-by-step guides and how-to videos.

Fill in the details page so that people can make your idea happen. You can list ingredients, supplies, etc. Before publishing, make sure that you tag relevant topics so that your content reaches the right people.

Do a quick quality review before publishing. Always aim for crisp, clean and high-quality. Things to check:
- Are the screen edges covered? If not, pinch to resize. 

- How’s the lighting? Natural light does wonders. 

- Do the videos and images fit together? If not, try adding some filters.

Check the specs

Image of what the screen will look like when you go in to add a spec.

See creative specs and requirements, from file types to character counts