Pinterest at DMEXCO 2022: 5 things to get excited about
23 August 2022
Note to readers: This page is from 2022, but it’s not too late to see what we're up to this year.
See our schedule.
DMEXCO is back in real life, for the first time since 2019, in Cologne 21-22 September. Pinterest will be there brimming with insights, tips, a masterclass and more. Here’s the lowdown on everything to look forward to.
Immerse yourself in opportunities. Hear from Pinterest experts and industry leaders—and discover why it’s truly different here.
1. Mainstage: Learn how inspiration is recession-proof
With costs rising, a looming recession and consumer confidence dropping, marketers are on a mission to find the most efficient channels for their business (all in the midst of 2023 planning too). We hear you, and we’ve got you. Join Pinterest's Director of Business Marketing in EMEA, Visha Kudhail, to hear some game-changing insights for a more positive horizon. She will share ways to help recession-proof your business and why marketers should be shifting their focus from solely conversions to inspiration-led. Discover how people show up on Pinterest—and how advertisers should be showing up too.
2. Fireside chat with L’Oréal: Why it’s different here
As the one-stop shop for inspiration, Pinterest is packed with products and possibilities and helps people to create a life they love. Did you know, Pinterest ranks as the #1 source of inspiration among all competitors online and offline.1 Why is this fruitful for advertisers? Because inspiration drives purchase decisions. Learn more with Martin Bardeleben, Country Manager DACH, at Pinterest. He will cover how both brands and agencies can leverage the platform's potential and drive results. He will also be joined on stage by Nadine Kamski, Head of Precision Marketing at L’Oréal, sharing insights into their successful strategy of campaigns on Pinterest.
3. Masterclass: How to build an effective path to purchase on Pinterest
People come to Pinterest to browse, discover and buy the thing they were looking for—before they even have the words to describe it. What does that mean for brands? Big imaginations with even bigger baskets. In fact, people on Pinterest spend 2x more than people on other platforms.2 This masterclass will teach you how to turn inspiration into action. Hear Pinterest experts Griselda Welsing and Jan Peichl share how to create a full-funnel approach with a winning multi-objective strategy. You will come away knowing how to dial up your existing Pinterest ad strategies and effectively measure performance. Plus, get an overview of the latest suite of shopping features, ad formats and tools to help you drive real business impact.
4. Experiential booth: Discover the possibilities and the platform’s potential
Head to Hall 7, stand A-041, and immerse yourself in our experiential booth. There, you will meet Pinterest experts, discuss possibilities and learn how to drive results on Pinterest. Discover the full potential of Pinterest's unique audience mindset, tactics to drive engagement, must-know consumer trends—and learn more about shopping on our platform. Plus, for the creatively minded—embrace the colour, textures and playfulness of screen printing with artist, print maker and designer Brian Giles, and create your very own work of art.
5. Can’t make it in person? We’ve got you covered
We would love to see you there in person but we understand if you can’t make it—and don’t you worry, there is no FOMO here. We will be bringing you all the DMEXCO action straight to your screens for you to enjoy at home (or wherever you may be) so you can enjoy all keynotes and our masterclass post-event. Make sure to sign up for our newsletter or follow us on LinkedIn for real-time updates.
Want to know more?
Head to DMEXCO’s website to learn more about Pinterest at DMEXCO. We’re excited to have you there with us.
