Marketing tips for uncertain times

Economic uncertainty, changing consumer habits and looming impact from US tariffs. When times get tough, marketing decisions can feel impossible. It may seem tempting to cut budgets, but research shows that brands see better long-term results if they keep campaigns running during downturns. 

So the answer isn’t cutting spend; it’s making sure that you allocate it to the best possible platform. On Pinterest, you’ll reach a broad, engaged audience that’s continuing to shop. Our safer, more positive platform offers many ways to keep connecting with the right people for real results. To help you navigate this period, we’re sharing our top tips on how to grow on Pinterest, right now.

How to keep reaching your goals

Keep awareness campaigns running 

Awareness campaigns can keep your brand top of mind and strengthen audience relationships; in times like these, genuine connections matter more than ever. Highlight authentic storytelling to build emotional resonance and relevance. Premiere Spotlight video takeovers make it possible to reach people in the places that matter most: in search or the home feed.

Find the high-intent shoppers 

Our data shows that people on Pinterest are highly resilient.¹ They keep planning and shopping, even during hard times. Make sure you’re running lower-funnel campaigns, and do everything you can to reach the highest-intent shoppers. 

On Pinterest, this means using our performance marketing solutions and shopping formats. These tools help you to reach the people who are most likely to act, so you might even see performance lifts from clicks and conversions. 

Highlight value and deals 

Realistically, many consumers are cutting costs or changing how they spend. Show that you understand these concerns and can still fit into people’s changing budgets. 

Our promotions and deal features make it easy to spotlight special pricing or limited-time offers. You can also try value-based messaging to promote high-quality or durable products. Make people feel confident that spending on your brand is the right decision.

Use AI and automation to enhance performance

With so much going on in the world, let Pinterest Performance+ take some work off your plate—and help you to improve results. Whether it’s expanded targeting or better ROAS, Pinterest Performance+ optimises your campaign settings to help you get the most out of Pinterest campaigns. Just start a new campaign in Ads Manager and our tools will guide you to the right features for your goals. 

Your partner in uncertain times 

Moments of urgency can also bring opportunity, and we’re here to help you find it. For custom ideas, contact your Pinterest team. If you don’t have a Pinterest rep yet, you can request a consultation directly from this site.