Bringing the positive corner of the internet to life at AW Europe 2022

Advertising Week Europe is back—and in-person! From 16-19 May, the Creative Capital-themed industry event will celebrate adland’s contribution to creativity and culture at Picturehouse Central in London. We’ve partnered with AWE across the 4-day event to bring to life all the ways that Pinterest is different. (And for those people not yet comfortable with in-person events, all sessions will also be available to watch online.) 

Check out our line-up below

1. Future is Female awards
Mon, 16 May, 6:30pm BST

AW Europe and Pinterest team up to present this year’s Future is Female awards, celebrating women at every level in marketing, advertising and tech who represent the best of our present and future. This invite-only event at a unique location will be centred around our “Night moves” trend, with others from our Pinterest Predicts report popping up throughout the party. Milka Privodanova, Pinterest’s Country Manager for the UK and Ireland, will kick things off, followed by a fireside chat between Visha Kudhail, Pinterest’s Director of Business Marketing in EMEA, and Anya Hindmarch CBE, the acclaimed accessories designer and long-time advocate for sustainability. Then it’s time for the awards ceremony, cocktails and canapés—and a secret bar (if you can find it).

Want to experience a Pinterest event from the comfort of your couch? Watch Pinterest Presents now.

2. Should brands lead on DEI issues?
Tue, 17 May, 2:20pm BST

There’s an increasing pressure on brands to take a public stand on social, environmental and political issues. But is it always the right thing to do? And when should a brand lead on an issue? This panel discussion explores examples of what to do—and what not to do.

Speakers:
Milka Privodanova, Country Manager, UK + Ireland, Pinterest
Efrain Ayala, Global Director of Diversity + Inclusion, Marketing, Reckitt
Stephanie Matthews, Senior Business Director, Creative Equals
Nathalie Lam, Head of Global Sponsorship and Lead Inclusion + Diversity, Phillips

3. Pinterest. It’s different here.
Wed, 18 May, 12:40pm BST

Showing up in a positive place on the internet isn’t just the right thing to do—it impacts your bottom line too. Hear from Milka how Pinterest is deliberately building an inclusive and inspiring online environment, one that not only fuels positivity amongst consumers, but also drives purchase decisions.

4. Inspiring partnerships with Pinterest
Wed, 18 May, 12:55pm BST

Agency and client contracts have moved far beyond traditional measures of media effectiveness, and media owners have had to evolve the breadth and depth of their agency partnerships accordingly. Martin Galvin, Pinterest’s Global Agency Commercial Lead, shares how the platform is flexing to these needs to ensure brilliant partnerships now and in the future.

It all kicks off on 16 May. Save your spot now to hear the most inspiring ways to tell your brand’s story on Pinterest. We hope to see you there.