The Verified Merchant Programme is currently available to merchants based in the United States.

Join the Verified Merchant Programme

The Verified Merchant programme helps shoppers to discover and buy from vetted brands. It’s free to join and makes your brand stand out.

Programme benefits

An example of the Verified Merchant badge with its blue checkmark and the words 'This retailer meets Pinterest's Merchant Guidelines'
An exclusive badge

A badge on your profile and product Pins shows that your brand was vetted by the Pinterest team. You can catch shoppers’ attention as they decide what to buy.

Shopping Pins from a VMP as seen by a user, along with a button with that says 'Shop more like this'
Appear in shopping experiences

Products from verified merchants can show up within dedicated shopping experiences such as related Pins. This puts your products right in front of people who are looking for new brands.

Shopping tab of Pinterest mobile with two purchase-able rugs displayed
Enable your shop tab

Connect your catalogue to Pinterest and you’ll get a special shop tab on your profile. This puts all of your shoppable products in one, easy-to-find place.

A line graph showing increasing profits
Measure what matters

Get early access to our new Conversion Insights tool, which lets you measure the total sales impact of paid and organic Pins.

It’s free to join

To apply, your account must meet three requirements:


Meet our merchant requirements

We vet applicants based on our Merchant Guidelines.


Connect your catalogue

Uploading your feed is the fastest way to get your products onto Pinterest.


Install the Pinterest Tag

A tag helps you to track actions that come from Pinterest. You can install our tag or use a compatible tag manager.