As they approached the holiday season, Veuve Clicquot generated brand preference among an audience in search of inspiration. By developing a creative strategy on Pinterest, the brand increased product awareness by 5% and purchase intent by 2.2%.1
Since 1772, Veuve Clicquot has been helping customers celebrate life's most festive and important events. As a house of tradition and excellence, Veuve Clicquot produces exceptional champagnes that have become renowned all around the world.
Supported by a creative strategy, Veuve Clicquot achieved exceptional results on Pinterest with regard to brand awareness and purchase intent at a key time of the year. Using creative, customised content, they were able to inspire their core target audience right before Christmas.
With the help of the Pinterest team, the brand was able to spotlight their flagship champagne: Veuve Clicquot Carte Jaune. Ten different static Pins created specifically for the platform highlighted the champagne in a gastronomic context that's typical of the holiday season. Not only did these Pins express the brand's creativity, but they also boosted engagement and purchase intent among their target audience.
With 3.5 million potential consumers reached in just one month, the Pinterest platform proved to be a powerful tool for reaching Veuve Clicquot's target audience at a time when they were most open to interaction.
The combination of a customised strategy and highly creative Pins generated significant results, raising purchase intent by 2.2%. Furthermore, the campaign’s CPM was 39% lower than the CPMs of Veuve Clicquot's other ads during the highly competitive holiday season.
Tips for your next campaign
Try these Pinterest best practices to get more out of your ads:
Take advantage of every seasonal highlight to engage with your audience and offer them what they need. Whether it's the holidays, Valentine's Day, or back to school, show yourself at the right time with a ready-made solution for your customers.
On Pinterest, your content benefits from a long lifespan. Anything you share on the platform can continue to generate many organic impressions in the long run.