SOFACOMPANY
Pinterest Performance+ Catalog Sales campaigns helped the Danish furniture retailer scale from pilot to impressive returns.
Goal
Home is where the heart is. For SOFACOMPANY, a Danish furniture and home decor retailer, that meant understanding exactly where their customers' hearts were leading them. With shoppers increasingly turning to digital channels for home inspiration, they needed advertising that could meet people in those discovery moments and drive real results.
Their existing digital campaigns were delivering decent results, but SOFACOMPANY needed higher return on ad spend and wanted to increase their total order value. They understood that more strategic, targeted advertising was the missing key. Pinterest was a dream partner, because it’s where people actively plan and envision their ideal spaces.
Strategy
SOFACOMPANY took a smart, test-and-scale approach with Pinterest Performance+ Catalog Sales campaigns. Rather than diving into all markets at once, they started with a pilot in Germany to understand what worked best for their furniture and home accessories.
The winning formula was combined with Pinterest Performance+ creative and strategic localisation—helping to ensure their Shopping Ads felt relevant to each market's tastes and seasonal demands. Once the German pilot proved successful, they scaled the always-on campaigns across all their target markets.
"We knew Pinterest users were already in that shopping mindset, especially for home decor. The Pinterest Performance+ campaigns let us test what worked in Germany first, then roll it out everywhere. Being able to tailor our products to what people in each market actually wanted made all the difference—we connected with shoppers who were genuinely ready to buy."
Sarah Sommer Tanggaard
Social Media Lead, SOFACOMPANY
Results
Sometimes the best strategies are the obvious ones, executed well. SOFACOMPANY's Performance+ campaigns delivered a 23x ROAS¹—the kind of number that makes other retailers wonder what they're missing.
The proof showed up in the comparison that matters most. Pinterest Performance+ delivered 118% higher total order value and 2.45x higher ROAS compared to their usual campaigns.¹ Turns out, when you meet shoppers where they're actually planning their purchases, good things can happen.
23x
ROAS achieved through Pinterest Performance+ Catalog Sales campaigns1
118%
Higher total order value than business-as-usual campaigns1
2.45x
Higher ROAS than business-as-usual campaigns1
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