Pom'Potes
Pom’Potes® Bio reach parents with Pinterest video ads
To garner visibility for their new Pom’Potes® Bio organic range, the brand used a successful creative strategy to reach their core demographic: parents.
For more than 20 years, Pom’Potes® have provided the perfect snack for anyone at any age. Their healthy, practical snacks that parents love are easily portable, so kids can enjoy them while playing outside.
The brand came to Pinterest looking for a positive and inspirational setting to raise brand awareness and highlight how much you can enjoy eating their healthy snacks. Pinterest is the ultimate place for inspiration, reaching the brand’s target French internet user: 1 in 3 mums and 1 in 5 dads.1
To boost awareness with this target audience, Pom’Potes® created a campaign harnessing video ads, aiming to boost awareness and recognition.
71%
of target audience reached in 4 weeks2
91%
viewable reach2
+7%
lift in purchase intent2
Reaching parents the right way
The brand’s strategy focused on creative video formats paired with thoughtful keyword targeting to reach the parent demo.
Pinterest partnered with the brand’s agency, The Source, to develop eight different ad creatives for this campaign: four static and four video ads.
The strategy paid off, Pom’Potes® successfully reached parents and increased key metrics like purchase intent—which measured a 7% lift.2
Video ads deliver top results
With attention-capturing video ads, the Pom’Potes® campaign reached over 71% of the target audience in 4 weeks.2 The videos also achieved exceptional viewing reach: 9 out of 10 people targeted garnered at least one impression.2
Ultimately, Pom’Potes® recorded a 7% lift in purchase intent.2
“
Pinterest’s approach combining creativity with a practical element enabled us to target our affinity target efficiently and record results that are more than satisfactory. This very positive experience enabled us to see Pinterest as a trusted partner when we launch our future ranges.”
Jérôme Mariot,
Media & Digital Manager, Pom’Potes
Tips for your next campaign
Try these Pinterest best practices to get more out of your ads.
Be creative! Reaching your demographic is about more than targeting and keywords.
Ensure optimal engagement by adapting the length of your videos to the platform. The recommended length on Pinterest is 6-15 seconds.
Combining static and video ads enables you to vary formats and spark your target demographic’s interest.