ManoMano

With a full-funnel strategy, ManoMano felt right at home in the French market

For their first test in the French market, ManoMano used a full funnel strategy that generated 3% lift in brand awareness1 and a 7.9% lift incremental sales.2

When testing their home decor range in the French market for the first time, ManoMano—the leading European marketplace dedicated to DIY, gardening and furniture—turned to Pinterest because the users are different: they take action.

The brand’s in-house creative team and Pinterest worked together to create a campaign targeting the more than 9 million people on Pinterest who are interested in home decor. The objective was to reach a wide audience to maximise results—and it was a winning strategy.

6.6m

unique views1

3%

lift in brand awareness in the Home category1

7.9%

lift in incremental sales2

Test and learn to feel at home with the audience

The French unicorn worked with Pinterest to promote both their decor inspo and line of home products. The campaign took advantage of a mix of ad formats: static, video, shopping and collection ads to reach both new users and their target audience. 

The brand worked hand-in-hand with Pinterest's creative team, following best practices when designing the original ad content. 

The ad messaging not only highlighted the brand’s objectives, but also spoke to people at the right stage in the buying journey: an effective strategy at all stages of the funnel.

“Thanks to this collaboration with Pinterest, we were able to reach new users and meet our reach and sales objectives. The results are in, and we look forward to launching a new campaign to build on this momentum.

— Emilie Laurent,

Media Project Manager, ManoMano

With their Pinterest campaign, ManoMano boosted awareness of their home decor offer by 3%.1 And with their core demographic of people 35+ they achieved an 4.3 point lift in ad recall.1 

The results show the impact of ManoMano’s strategy: using a mix of ad formats and combining organic and paid content—which allowed the brand to target the right messaging and highlight their product catalogue. They garnered over 6.6 million impressions and drove qualified traffic to their site.2

Positive results also directly impacted the bottom of the funnel with 7.9% lift in incremental sales and an incremental return on ad spend (iROAS) of €6.20.2

With this campaign’s success, this first foray into France won’t be their last. ManoMano plans to replicate this success by testing new product categories, such as DIY and gardening.

Tips for your next campaign

Try these Pinterest best practices to get more out of your ads.

  1. Using a variety of ad formats can maximise ad recall.

  2. Operate a targeting strategy using interest and keywords to reach the right audiences. Use the Audience Insights tool to adjust course during the campaign and improve your performance.

  3. Adapt your messages to seasonal moments for maximum impact.