Conversions

MATCHESFASHION mixes awareness with conversion

MATCHESFASHION

White woman with freckles and long brown hair, wearing a white off-the-shoulder tulle top and green earrings, gazes into the camera

Eager to boost online sales, MATCHESFASHION followed Pinterest’s advice, pairing a conversion campaign with an always-on awareness campaign and achieved a stunning 42% increase in ROAS.¹

MATCHESFASHION is the modern luxury shopping destination for discerning fashion customers around the globe, both online and in its Mayfair store in London.

They were looking to drive conversions and boost online sales of their high-end men’s, women’s and homeware ranges. With Pinterest’s strong user base of fashionistas, it was the perfect fit for their campaign.

42%

increase in return on ad spend¹

40%

increase in average order value¹

White woman with long blonde hair stands with her hand on her hip, looking into the camera and wearing a cream short sleeve sweater, a long pleated patterned skirt and black tall boots.

Mixing always-on with a conversion campaign
Drawing on experience with fashion retailers, Pinterest advised increasing share of voice in order to increase share of market. And so, working with performance agency Assembly, MATCHESFASHION decided to adopt a multi-objective strategy. Their always-on campaign boosted brand awareness, and they complemented this with seasonal tent pole conversion campaigns to drive sales.

Targeting users interested in men’s and women’s fashion and homeware, their carousel, standard and video ads featured high-end editorial-style images with a clear call to action. MATCHESFASHION were delighted to see excellent results. And fast.

“

Combining brand awareness with conversions allowed us to ultimately drive more sales, and to get great results fast.”

Stephanie Richardson,
Digital Marketing Manager, MATCHESFASHION

Pinterest proves a perfect fit
By combining upper funnel objectives such as awareness with lower funnel objectives like conversions, MATCHESFASHION were able to boost online sales quickly, exceeding expectations. In fact, they saw a 42% increase in return on ad spend (ROAS) and a 40% increase in average order value compared to the brand’s previous performance (prior to implementing multi-objective).¹

Black woman with braids stands outside in front of green vegetation and a cave, wearing a white dress with turtle neck and fringe.

Black man stands on the street wearing leather pants and green cardigan over a green sweater and pink turtleneck. A lamppost, cars and pedestrian are visible in the background.

Tips for your next campaign
Try these Pinterest best practices to get more out of your ads:

01
Combine brand awareness with conversion to drive more sales.

02
Use editorial-style images to inspire your audience and encourage action.

03
Add new creative regularly to keep your ads looking fresh and make sure they’re seasonally relevant.

See more stories

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MATCHESFASHION mixes awareness with conversion

MATCHESFASHION

Eager to boost online sales, MATCHESFASHION followed Pinterest’s advice, pairing a conversion campaign with an always-on awareness campaign and achieved a stunning 42% increase in ROAS.¹

42%

increase in return on ad spend¹

40%

increase in average order value¹

“

Combining brand awareness with conversions allowed us to ultimately drive more sales, and to get great results fast.”

Stephanie Richardson,
Digital Marketing Manager, MATCHESFASHION

Tips for your next campaign
Try these Pinterest best practices to get more out of your ads:

01
Combine brand awareness with conversion to drive more sales.

02
Use editorial-style images to inspire your audience and encourage action.

03
Add new creative regularly to keep your ads looking fresh and make sure they’re seasonally relevant.

See more stories