How to advertise on Pinterest

Why advertise on Pinterest?

Since people use Pinterest to find new ideas, they're excited to learn more about your brand and products. We offer a range of ad products to align with your business goals, target audience and creative needs. Here’s a primer to get you started with Pinterest ads.

Choose a marketing goal

Build awareness

Use Pinterest to help people discover your brand, business and offerings.

Drive consideration

Get more traffic, leads and installs with Pinterest.

Grow your sales

Generate more sales, online and off.

Learn about our ad products

Formats

Our innovative ad formats help you reach Pinners looking to find useful, everyday ideas.

Targeting

You can create campaigns designed to reach the millions of people who come to Pinterest every day to find or shop for products and services like yours.

Measurement

We have self-serve tools and third-party partnerships to help you see how Promoted Pins grow your business.

Start running ads

Quickly promote a Pin

Use this streamlined tool to promote Pins that you've already saved. This is the fastest way to set up ads on Pinterest.  

Create a campaign in Ads Manager

Use Ads Manager to create and manage full campaigns. You can set up campaigns based on your marketing objective and target audience.

Work with a Marketing Partner

Work with one of our approved third-party partners to plan, manage and optimise your campaigns.

Read our campaign guides

Prep

Learn how to create a business account and find your audience.

Launch

Get tips about creating ads, picking your goals and defining targeting.  

Optimise

See how to measure performance and optimise your campaign for success.

Scale

Learn to scale your campaign by expanding your targeting, increasing your budget and more.