• Pinterest Predicts

Wildflours

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Wildflours
An assortment of cakes and cake slices adorned with wild flowers in various styles.

Green fingers find their way around a rolling pin. Gen X and Millennials are behind this trend that’s trading bouquets for a bunch of botanical bakes. The apothecary aesthetic comes to the kitchen, with people of all ages tackling ambitious sweet treats such as wildflower cupcakes and daisy desserts.

Trending on Pinterest¹
Wildflours

Daisy cupcakes

+85%

Wildflower cupcakes

+110%

Herbal apothecary aesthetic

+1025%

Purple floral cake

+85%

Sage green cupcakes

+210%

Daisy cupcakes

+85%

Wildflower cupcakes

+110%

Herbal apothecary aesthetic

+1025%

Purple floral cake

+85%

Sage green cupcakes

+210%

Behind the trend

We all know someone who caught the baking bug in the past few years. But what was once a basic sourdough has blossomed into a full-blown edible artistic expression. Gen X and Millennial bakers are turning to nature to dress up their floury creations and embracing this bouquet baking trend.²

A bright set of images showing uniquely decorated cakes and cake slices with various wild flower adornments.

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