Be jewelled

Collage showing different gemstones and people wearing gems. A Black woman on the left, with a high ponytail and combed edges, is smiling. A Black person in the centre is wearing a single, big shiny earring. An East Asian woman on the right has rhinestones under her eyes. A woman with sparkly blue eye make-up is on the bottom left. Gemstones are in the background, behind a hand with jewelled fingernails.

Beyond the basic earring

Bring the bling… to everything. Gen Z is driving a trend towards accessories that go way beyond the basic earring, cuff or layered necklace. They’re getting creative and accessorising the whole body, from tooth gems to crystal eye embellishments.

A woman with hand tattoos and a top ponytail smiles, partially covering her face with her hands. A woman with vibrant blue eye make-up is in the background.

A shirtless Black man, with a large silver earring is in the centre. A purple calla lily, with three gold earrings attached to the petal is beside a woman’s ear with silver studs and gold hoops. An open mouth with two front gold teeth is at the back.

Creator Spotlight

Sunni Gonzales finds stunning ways to up your accessory game, with more ideas than your usual earrings. Follow this make-up Creator and get inspired to add some extra bling to your life.

‘My collection of quirky jewellery is getting bigger by the day. I have a handful of cheeky-shaped nail gems and a box of mini rhinestones for my hair. I see little touches of sparkles or crystals as the big thing in beauty this year.’

Local spotlight

Be jewelled in Mexico

Watch this space. One country where Be jewelled will shine in 2022 is Mexico, where terms such as cross earrings and lip piercings will rise. But it’s not all spiky edge: eccentric jewels will take off, too.

Trending search terms in Mexico²

Bring this trend to life

If you’re a beauty brand…

Help beauty trend-seekers to bring their signature cat eye to the next level with crystal embellishments. Create tutorials to teach them how to nail the perfect gem placement—from the outer corners of the eye to the brow bone.

If you’re a fashion brand...

Use Pinterest Ads targeting to reach people who set their own style. Help aspiring fashion mavens to transform their white trainers into jewelled masterpieces with step-by-step how-to videos.

If you’re a food and drink brand…

Encourage people to add a little sparkle to their dessert table. Offer up content that features embellished cakes, bedazzled charcuterie boards or glitter cappuccinos.

Pinterest search results for bejewelled dessert. A pink cake with white trim and a topper of a woman’s silhouette. Chopsticks pick up a pearl on purple icing. An iced doughnut with sprinkles. A Pin with a pink border advertising cupcakes with chocolate icing with the tagline ‘Sprinkle some sparkle’ and the description ‘Bedazzle your baked goods’.

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