Be jewelled
Beyond the basic earring
Bring the bling… to everything. Gen Z is driving a trend towards accessories that go way beyond the basic earring, cuff or layered necklace. They’re getting creative and accessorising the whole body, from tooth gems to crystal eye embellishments.
Creator Spotlight
Sunni Gonzales finds stunning ways to up your accessory game, with more ideas than your usual earrings. Follow this make-up Creator and get inspired to add some extra bling to your life.
‘My collection of quirky jewellery is getting bigger by the day. I have a handful of cheeky-shaped nail gems and a box of mini rhinestones for my hair. I see little touches of sparkles or crystals as the big thing in beauty this year.’
Local spotlight
Be jewelled in Mexico
Watch this space. One country where Be jewelled will shine in 2022 is Mexico, where terms such as cross earrings and lip piercings will rise. But it’s not all spiky edge: eccentric jewels will take off, too.
Bring this trend to life
If you’re a beauty brand…
Help beauty trend-seekers to bring their signature cat eye to the next level with crystal embellishments. Create tutorials to teach them how to nail the perfect gem placement—from the outer corners of the eye to the brow bone.
If you’re a fashion brand...
Use Pinterest Ads targeting to reach people who set their own style. Help aspiring fashion mavens to transform their white trainers into jewelled masterpieces with step-by-step how-to videos.
If you’re a food and drink brand…
Encourage people to add a little sparkle to their dessert table. Offer up content that features embellished cakes, bedazzled charcuterie boards or glitter cappuccinos.
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