Make it your own. Gen Z will take personalisation to the next level with DIY everything, from painted denim to custom crew-neck sweatshirts.
Trending search terms
What the global data says
Tips for brands
Help Pinners to take customisation up a notch. If you’re a home or fashion brand that provides custom embroidery or monogramming, convey this offering to Pinners with your creative. Art supply and paint brands can advertise products as a way for Pinners to add a personal touch to their favourite slouchy athflow trousers. Any brand creating a gift guide this festive season can encourage their audience to personalise their presents.
Source: Pinterest Internal Search Data, Global, analysis period Oct 2018 to Sep 2020