Make it your own. Gen Z will take personalisation to the next level with DIY everything, from painted denim to custom crew-neck sweatshirts.

What the global data says

3x

increase in searches year over year for jean painting ideasFind it trending in
Brazil
Spain
Italy

6x

year-on-year increase in searches for reworked clothes

Find it trending in
Indonesia
Brazil
US

7x

year-on-year increase in searches for sweatshirt embroidery

Find it trending in
Canada
US
Australia

130%

year-on-year increase in searches for custom hoodies

Find it trending in
Italy
Germany
Sweden

115%

increase in searches year over year for tote bag design diy

Find it trending in
Spain
France
Germany




Tips for brands

Help Pinners to take customisation up a notch. If you’re a home or fashion brand that provides custom embroidery or monogramming, convey this offering to Pinners with your creative. Art supply and paint brands can advertise products as a way for Pinners to add a personal touch to their favourite slouchy athflow trousers. Any brand creating a gift guide this festive season can encourage their audience to personalise their presents.





Collage of three images featuring two women with short brown hair wearing orange roll-neck jumpers, coloured glassware staged in bright light and a blue car bumper

See the trend on Pinterest
Explore the Pins that bring our predictions to life.

Source: Pinterest Internal Search Data, Global, analysis period Oct 2018 to Sep 2020