Make it your own. Gen Z will take personalisation to the next level with DIY everything, from painted denim to custom crew-neck sweatshirts.

Help Pinners to take customisation up a notch. If you’re a home or fashion brand that provides custom embroidery or monogramming, convey this offering to Pinners with your creative. Art supply and paint brands can advertise products as a way for Pinners to add a personal touch to their favourite slouchy athflow trousers. Any brand creating a gift guide this festive season can encourage their audience to personalise their presents.