Take it from Gen Z: Indie isn’t what it used to be. Their version is defined by bold-coloured crop tops, baggy jeans and emoji-inspired make-up and nails. When it comes to beauty, 2021 will be about feelin’ cute.

Help Pinners to nail down the trendiest beauty looks of 2021. Make-up and consumer packaged goods brands can promote bold shadows and candy-coloured lipsticks that pop on all skin tones. Nail care brands can share varnish ideas for emoji-inspired nail art. Brands in all categories can lean into the doodle-inspired aesthetic by using cheeky decals to enhance their creative assets and appeal to younger audiences.