Pinterest ad targeting capabilities

Design relevant ad campaigns

Targeting creates a unique opportunity for your business to reach the millions of people who come to Pinterest every day to find or shop for your products and services.

Interest targeting

Get your Promoted Pins in front of people based on what they like (such as recipes and home décor), as they browse their category and home feeds.

With nearly 50% of impressions occurring in home feeds, interest-based targeting helps you build your brand with new audiences open to discovering your ideas.  

Keyword targeting

Reach people ready to act on what they find with Promoted Pins targeted to appear in search results and as related Pins. Over 40% of clicks outside Pinterest come from search results and related Pins. Keyword targeting helps increase in-store sales, boost traffic and drive online actions by showing your products to people ready to take the next step.

Now, you can use features such as match types, negative keywords and search term reports to target and optimise search terms with more precision.

Audience targeting

Show your Promoted Pins to the people likely to be most receptive to your brand. You can target based on who they are (such as millennials, people getting married), what they’re interested in (foodies, beauty experts and more), where they’re located and more. Boost traffic and drive online actions with audience-targeted campaigns, which typically see a 28% increase in engagement rate.

Ready to get started?

To learn the ins and outs of setting up audiences, head over to the Help Centre or go straight to Ads Manager and get started today!