Measurement

Understand the impact of your campaigns 

You can use our self-serve tools to see how Promoted Pins grow your business. We also work with third-party measurement partners who can help you dig deeper into your campaigns. These partners cover three specialities: tracking and validation, resonance, and online/offline conversions.

Tracking and validation

Work with our third-party partners to measure ad viewability and audience verification. You can also track campaign activities such as impressions, engagements and clicks in the Pinterest Ads Manager.

Online conversion measurement

The Pinterest tag lets you see how your Promoted Pins lead to conversions such as page visits, sign-ups and checkouts, or a custom action you choose. You can also use cross device reporting to see the path people take when they convert on your site. 

Ready to get started?

To learn more about setting up the Pinterest tag, visit our Help Centre. Businesses interested in working with Millward Brown or Datalogix should contact their Marketing Partner.