Red text that says “Pinterest festive season 2024” is accompanied by the Pinterest logo and an icon of a ribbon.

Unwrap strong results this festive season

With a growing audience1 and new lower funnel solutions, Pinterest is your place for a high-action festive season. Run campaigns that dazzle and convert, all season long.

An ad showing a woman holding a cocktail glass, surrounded by images of a cocktail shaker, ribbon and shoppable Pins for cocktail glasses.

Reach active shoppers with big plans to buy

Pinners plan to go above and beyond for the 2024 festive season. They want to make festivities extra special, from celebrating more often to spending more on festive purchases.2

A Pin of a man celebrating in front of a Christmas tree and a Pin of a tower of macarons, along with trending searches for “Christmas cookie swap” and “New Year's Eve”.

No. 1

Pinterest is the first destination for festive inspiration.³

2
x

People on Pinterest are 2x as likely to say they go to the platform with the intention of buying or doing something new.⁴

+63%

On average, people on Pinterest spent 63% more on the festive season last year compared to people on other social platforms.⁵

Your guide to a very happy festive season 

Pinterest reaches people at every stage of the funnel. Use our campaign guide to build the right strategy for your goals.

See how brands succeed on Pinterest

Gucci Beauty boosted global brand awareness

Gucci Beauty ran a full-funnel campaign featuring their products in a variety of festive settings. Their beautiful creative paid off, boosting brand awareness 2.5 points across multiple countries.7

A Gucci Beauty ad shows three people posing in front of a Christmas tree with several bottles of perfume, along with a “Shop” button.

Watch our webinar for more festive season strategies and tips

Go deeper into festive ideas with our dedicated webinar. We’re sharing a closer look at the Pinterest audience, more seasonal insights and even more ideas to boost results.

A “play video” icon is overlaid on a collection of shiny, festive Pins.

Start your festive marketing today

Create campaigns in Ads Manager or work with your Pinterest team to unlock special opportunities. If you don’t have a Pinterest rep yet, you can apply for support to get the conversation going.