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Your 2025 festive season marketing guide

This season, rethink your media mix. Pinterest is where people plan and shop more during the festive season1—helping to deliver results that matter. Follow our tips to maximise your spend.

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Three circular portraits of people posing, each with colourful backgrounds and accessories
Right audience

63% of weekly Pinners are open to trying new brands for the festive season2

A colourful cocktail sits on white linen against a purple backdrop
Right platform

64% of weekly users make wishlists on Pinterest (vs 43% of social media users on average)3

A graph shows conversions going up on a product Pin of a red coat
Right results

Across Pinterest, click-based conversions are up 51% year on year4

Your steps to seasonal success

A photo of shoes appears with a green tick and ‘Products uploaded’ label
Upload your products

Upload your product catalogue to ensure that your product Pins are ready for shopping ads.

Check product feed ↗
A woman in red eyeshadow appears in a shoppable Pin
Get your tracking in place

Use the Pinterest tag to track important actions such as checkouts, sign-ups and add-to-basket events.

Implement tracking ↗
An ad featuring two men in streetwear appears with a dashboard of stats
Plan how to measure success

Decide what you want to measure—then explore our tools to help get you started.

Choose measurement solutions →



During the festive season, 10 new boards are created per second on Pinterest.5
Are your Pins shoppable?

Upload catalogue
Create campaign

Brands ring in results

Waitrose ad [alt text to be updated]

Waitrose

Waitrose experimented with creative ad formats and achieved 6.1% sales lift and 6.7% increase in checkout lift.6

Read story →

Chloé ad [alt text to be updated]

Chloé

Chloé leveraged Pinterest’s trend insights and shoppable features, resulting in a +10.7% lift in purchase intent with their target audience.7

Read story →

A Gucci ad showcases perfumes against a festive backdrop

Gucci

A multi-objective strategy led to brand lifts across global markets.8

Read story →

Timberland ad [alt text to be updated]

Timberland

By using Pinterest’s Performance+, Timberland achieved a +34% decrease in cost per checkout among new and lapsed customers.9

Read story →

Explore more festive resources

Vibrant mock Pinterest ads featuring a joyful woman in a green hat, a stylish pink rattan wall light with a price tag and a retro teal radio, highlighting how easy and inspiring it is to set up shop and succeed on Pinterest.
Optimise for shopping ads

Get hands-on tips for catalogues and shopping campaigns.

Visit blog →
Video clip of a festive Pinterest feed featuring food and decorations
Watch the 2025 festive webinar

Hear directly from the Pinterest team with this year’s biggest insights, tips and strategies. The webinar includes hands-on exercises to help you learn.

Watch now ↗

Cha-chingle all the way

Create campaigns in Ads Manager, or work with your Pinterest team to unlock special opportunities, including sponsorship.

Create campaign
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