Drive consideration

With Pinterest, you can reach people at the moments that most influence their decisions, and create effective ads that encourage them to take action.

Boost website traffic

Pinterest offers a unique format designed for delivering high-quality visits to your website. One-tap Promoted Pins are a simple way to increase high-quality visits to your website, where Pinners can learn more about your offerings or complete a purchase.

Encourage website actions

Promoted Pins will help you generate leads and other valuable activities on your website.

Promoted App Pins deliver downloads from loyal Pinners ready to make the most of your app by making it easy for them to install your app directly from Pinterest.

  Boost traffic Encourage actions Drive installs
Creative format

One-tap

Promoted Pins

Promoted Pins Promoted App Pins
Bid type CPC CPC CPC
Targeting

Keywords

Interests

Customer list

Demographics

Keywords

Interests

Customer list

Demographics

Interests

Keywords

Customer list

Device

KPI Website visits Qualified website actions App installs
Measurement The Pinterest Tag

The Pinterest Tag

Pinterest online conversion lift

Multi-touch attribution

Mobile measurement partners

 

Consideration chart
Success stories

Carnival

31% lower CPCs than other platforms

Hillarys

11x increase in appointment bookings

8fit

Up to 50% higher subscription rates

Ready to launch your next consideration campaign with Pinterest?
Visit Ads Manager