Neon rooms will get the spotlight treatment – especially from Gen Z. Pinners will reinvent their bedrooms with bright, colour-drenched lighting for amazingly atmospheric looks. LED lighting is a 2021 vibe.

Neon purple LED sign that says 'Dream on'
Rainbow strip of LED lights lining the walls of a bedroom
Teenage girl with short blonde hair standing in front of neon triangle lights

What the global data says

8x

year-on-year increase in searches for neon room

Find it trending in
Australia
Canada
UK

2x

year-on-year increase in searches for mirror with LED lights

Find it trending in
US
Canada
Australia

155%

year-on-year increase in searches for blue LED lights bedroom

Find it trending in
Germany
UK
Australia

3x

year-on-year increase in searches for LED light room

Find it trending in
UK
Canada
US

3x

year-on-year increase in searches for LED light signs

Find it trending in
Canada
UK
US




Tips for brands

Help Pinners to put the finishing touches on their neon rooms. Home appliance and electronics brands can show how their products power beautiful light designs. Home retail brands can provide interior inspiration that complements neon or colourful LED lights. Cleaning or vacuum cleaner brands can show how their products keep bedrooms looking fresh – even under black lights. And all brands can keep the neon aesthetic top of mind when creating mood boards and shot lists for photo and video shoots.





Collage of three images featuring two women with short brown hair wearing orange roll-neck jumpers, coloured glassware staged in bright light and a blue car bumper

See the trend on Pinterest
Explore the Pins that bring our predictions to life.

Source: Pinterest Internal Search Data, Global, analysis period Oct 2018 to Sep 2020