The outdoors are in! Whether you’re seeking a sky full of stars or a field full of flowers, it turns out that nature really is healing. In 2021, people will plan national park road trips, trade city life for a rental cabin in the woods and use remote work as an excuse to explore the great outdoors.

A field of yellow flowers
A yellow camper van parked beneath a starry sky
A man in a wheelchair on a paved path among trees

What the global data says

165%

year-on-year increase in searches for wild flower field

Find it trending in
US
Indonesia
Germany

40%

year-on-year increase in searches for motorhome accessories

Find it trending in
Canada
US
UK

100%

year-on-year increase in searches for motorcycle tent

Find it trending in
Australia
UK
US

165%

year-on-year increase in searches for couple stargazing

Find it trending in
Italy
Canada
Australia

80%

year-on-year increase in searches for nomad aesthetic

Find it trending in
Germany
US
Australia




Tips for brands

Say yes to the nomads. Auto and tyre brands can promote products or safe-driving tips for road trips. Food and drinks brands can help Pinners to plan a romantic meal for stargazing, while travel brands can inspire Pinners who want to mix business and leisure. Credit card brands can offer solutions for financing a new motorhome. Beauty brands can promote travel or mini-size products and luggage brands can share packing tips for a light load. No matter what your category is, consider how you can represent the glamour of going outside.





Collage of three images featuring two women with short brown hair wearing orange roll-neck jumpers, coloured glassware staged in bright light and a blue car bumper

See the trend on Pinterest
Explore the Pins that bring our predictions to life.

Source: Pinterest Internal Search Data, Global, analysis period Oct 2018 to Sep 2020