Why go down a rabbit hole when you could head for a resort? People will keep escaping to that hypothetical holiday – even if they can’t travel any time soon. In 2021, Pinners will use Pinterest to immerse themselves in dream getaways while saving up for a big trip.

What the global data says

50%

year-on-year increase in searches for luxury holiday

Find it trending in
UK
Australia
Spain

7x

year-on-year increase in searches for dream holidays

Find it trending in
Brazil
UK
Germany

55%

year-on-year increase in searches for honeymoon pictures romantic

Find it trending in
UK
US
Canada

35%

year-on-year increase in searches for mountain travel

Find it trending in
US
UK
Canada

100%

year-on-year increase in searches for forest resort

Find it trending in
Canada
US
UK

Tips for brands

Help Pinners to plan their next holiday – no matter where or when that might be. Airline and hotel brands can promote flexible booking and cancellation policies. Credit card brands can highlight key travel benefits and discounts at luxury resorts. Financial services brands can share budgeting tips to help Pinners save for their bucket-list trips. Streaming services can promote location-inspired film collections. Ads are so much of what we see on the Internet. Why not be the brand that offers people a moment to escape to a beautiful landscape through your advertising?





Collage of three images featuring two women with short brown hair wearing orange roll-neck jumpers, coloured glassware staged in bright light and a blue car bumper

See the trend on Pinterest
Explore the Pins that bring our predictions to life.