Pinterest Business

    Getaway car

    Parking space is the new personal space

    2021 prediction

    Image cluster featuring a man in baseball cap polishing his car, the bumper of a vintage blue car and a miniature pine tree on a car dashboard

    Sometimes, you just need to get away. In 2021, cars will become the new ‘third space’ for everything from date nights to man caves. Bonus: Most come with boomin’ speakers, and you’re picking the tunes. Buckle up for a new kind of auto renewal.

    Trending search terms

    Car date night
    Drive-in cinema
    Car man cave
    Dog car seats
    Car survival kits

    What the global data says

    2x

    year-on-year increase in searches for car date night

    Find it trending in
    Brazil
    Germany
    France

    115%

    year-on-year increase in searches for car man cave

    Find it trending in
    US
    Australia
    UK

    190%

    year-on-year increase in searches for drive-in cinema

    Find it trending in
    Indonesia
    US
    Germany

    100%

    year-on-year increase in searches for dog car seats

    Find it trending in
    US
    Canada
    UK

    60%

    year-on-year increase in searches for car survival kits

    Find it trending in
    Australia
    UK
    Canada

    Tips for brands

    Help Pinners to bring their creature comforts into their vehicles. Auto brands can spotlight next-level luxuries such as massage seats, surround sound or a panoramic sunroof. Household brands can share handy everyday items to keep in the car, such as wet wipes, hand sanitiser and lip balm. Food or drinks brands can promote on-the-go drinks and snacks. Wellness brands can share instant Zen options, such as car diffusers. Pet brands can show Pinners how to make their vehicle more hospitable for their furry friends. Meanwhile, car insurers can emphasise the importance of insuring that fancy new car cave.





    Collage of three images featuring two women with short brown hair wearing orange roll-neck jumpers, coloured glassware staged in bright light and a blue car bumper

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